How do I get the design I want?
By creating a good brief for the designer.
Whether you’re working with a designer on a promotional project, flyer, logo or leaflet. Getting the design you want is all down to the brief you give to your designer.
A designer won’t necessarily know your business, write a business profile you can send to the designer. Include a brief history, summary and a list of your products/services you offer.
Know your audience, who you are targeting and the demographic, location, age and gender.
Know your position in the market, who your main competitors are and what makes your company different from the competition.
What is it you would like designed? Flyer, poster, website mailer?
What would you like to achieve with the marketing?
Provide all specifications for the designer, size, orientation (portrait or landscape).
Why you require graphic design, is it a new product?
Are you trying to promote a new service?
Who is providing content, are you supplying the copy and leaving the designer to select a stock photo from a library.
Your brand and company history
Give the designer a history if possible of your previous marketing, tell them what has worked and what hasn’t.
Let the designer know your tastes, it is important they know the style you like and don’t so they don’t waste time on visual mock-ups only to find out that the style doesn’t suit.
Suggest a deadline
Deadlines are important, too tight and they restrict the designers creativity, discuss what deadline is feasible and what is too tight.
Discuss the budget, gather quotes from your chosen shortlist of designers.
Remember to look at their previous work, does their own style fit the bill.