Current – Use today marketing resources to your advantage, social media is a very powerful tool used correctly. Businesses that don’t use social media will be at a huge disadvantage. Create Google + business page and twitter and connect with users within your service sector.
Communicate – Creating good content is key when communicating with your audience. Dynamic content helps customers engage with your business and improves the websites SEO (Search engine optimisation). If you fail to use the potential of SEO you could be losing a big slice of the cake.
Lead by example – Be seen as a leader within your field, hire a copy writer and blog about latest trends and changes in your field. This creates a confidence in your company and helps your build your brand as one of market leaders. Talk with your blog visitors and encourage sharing to spread the word about your content.
Mobile world – Going mobile is possibly the best way forward, it’s fast, open and puts your business at the forefront of technologies. Make your website mobile friendly, offer the users ease of use and the opportunity to buy your products/services mobile.
Consistent marketing – sending e-shots is pretty much staple diet with business nowadays, be consistent, don’t inform your customers of latest offers give them something extra. Maybe a discount if they order by a certain date or a discount with orders over a certain amount. Keep your brand at the customers reach, communicate regular but not over frequent to avoid being spammed.