Why Roller banners?

A revolution in events and exhibitions for companies, pop up stands can be easily transported from area to area. The offer a versatile solution and look great with branding.

Green friendly roller banners can made from renewable source bamboo, this can reused and put back in the recycling system. Bamboo is also a sustainable product meaning it grows quickly and is easily replaced. Using Eco friendly products is good for our planet’s atmosphere, using Eco products puts less of a strain on our planets assets.

Whether your business is attending one event or several at once, a roller banner stand will bring out the best of your brand.

It can express your company’s message across a variety of events or exhibitions with its simple portability.

Bamboo stands are a great way to communicate to like mined businesses that you follow the eco rules and only use sustainable products with your stands. This may win over some clients who are also trying to lower their businesses footprint on the planets assets. If your business is eco friendly do shout about it, it is something to advertise. Using a respectable supplier of trade stands a client will have the confidence their own exhibition will be an overwhelming success, creative and inventive stands will make passer bys stop and take notice of the business because of the stand and how it has brought the companies brand to life.

Weather resistant outdoor roller banners are a great possibility if you are exhibiting at an outdoor event. They are printed using h20 resistant inks and fade resistant making the stand weather proof. This again reinforces the use of a versatile and fully functional roller banner.

Preflight checks: The designers checklist before print

The following article is by Rob Steele – for the Roller banner stands team

Just as a surgeon prepares to operate, a number of checks have to be made to make sure there are no serious problems.

To preflight correctly it is a case of checking all of your projects components to make sure they pass the checklist to finally go to print. Normally the prepress printers personnel will check the files before they are sent to the rip, but it is good practice for graphic designers to preflight their own work so they don’t have the printers emailing or calling them up to rectify the problems.
Adobe indesign has a great built in preflight tool, I would advise this software for preflight checks on its own. You will still need to check the work with a checklist, Indesign has a links panel where files can be checked quickly for RGB imagery (the usual problem).

The common causes of errors is layout issues, hairline rules, elements not butting up to each other leaving horrid gaps.

Images – Another problem area, most newbie designers forget to convert their graphics to CMYK rather than RGB, are the photos low resolution (72dpi), any of these elements will flag up errors to be corrected before printing.

pic1

Color spaces – Are your colours converted to CMYK? Is RGB used on any elements? Does your file contain pantone specific colours that need to be converted to CMYK colour mode?

The Adobe Indesign preflight tools

With Adobe Indesign preflight tools there is no excuse for any designers not to preflight.

Overprint – Indesign has a overprint previewer, you can preview on-screen elements that are set to overprint to avoid overprint errors when it goes to press. Overprint  is used to create a colour trap area where colours are adjacent to avoid white gaps showing up on the press. This tool will show you any problems before it gets to the press, basically you will see what the press sees but on screen. (Click – view – overprint preview)

Flattener – useful tool for displaying which fonts will be created to outline when the file is flattened (Window>Output>Flattener Preview and Window>Flattener Preview) The drop down box have several options, simply click the drop down to preview any transparent objects on a page.

pic2

Live Preflight – Live Preflight (Window>Output>Preflight), does exactly what it says on the tin, it is to to alert designers of problem that may arise before the print process. Live preflight can be set to alert the designer as he/she works so errors or issues can be rectified instantly on the fly.

Print marketing tips

marketingtipsIf your printing business is struggling in the era of website promotion, look at my top tips below to achieve success.

Ordering online – sounds the simple option but it really does make a difference to your customers, majority of customers don’t have time to call or email and want a simple quick solution for their printing needs. Only today I was searching for business cards online and came across a few top sites only to find no online facility. Online ordering functionality can achieve huge orders if done correctly.

Online ordering will increase the number of hours your business is open and make it quicker for people to order when they want to and not dictated by office hours.

Don’t try to compete with the competition – As a small business I am only to aware that trying to compete with larger businesses is hard work and cuts into your profit margins.

Try to avoid competing and offer your customers a different sales technique, what can you offer your customers that the cheaper companies don’t.

Extra services – Print is an important part of your business, try to offer your customers a new service. If you offer Roller banner stands printing, add other related items to the services.

Business network – Avoid targeting online on its own and network in your local area, get out and talk to local businesses about your services and how you can help them. Networking will build brand awareness, is good for local PR and increases your business profile.

Date restricted e-mail marketing – Collect email addresses from your customer, ask permission and send out regular e-shots with date restrictions to encourage spending.