Graphic design is a vast subject, it takes many years to master this art with so many different Medias and applications. To a new comer as I well know it can be very exhausting trying to find not only creative inspiration but also the knowledge of using the software tools.
This article will hopefully help budding new designers or even experienced designers in search of that extra knowledge. Below are some tips how to design for large format, roller banners and billboards.
Use large fonts for headlines in main titles, the title is the main heading and is usually the first point of contact with potential customers. There are two main things to consider with headlines;
- Make the headline provocative, it should entice the reader to read further and digest the rest of the content. Try to avoid confusing or over elaborate fonts, you don’t want readers to struggle with headlines.
- Ask questions of the readers to encourage interaction with you, for example have you seen a headline like; Graphic designers required, whereas a headline
Do you want to be a graphic design? Is more of a leading question to entice the reader to get in contact.
Designs your graphics at high resolution make sure you export your files as 300dpi (dots per inch). When designing for large format roller banners or hoardings you can create your file at ¼ of the size to ease the use of Photoshop. A very large file in Photoshop can take huge timescales to save down or export. ¼ size files can also be up scaled in resolution to 400dpi to allow for increases to sizes.
Use colour mode CMYK, why use CMYK? Because this is the standard 4-colour process for printing mode. RGB is only used for screen purposes such as web design and graphics that are only viewed on a computer screen. Keep your memory free, using Photoshop layers can clog up the computer memory, it is good code of practice to delete any unused layers or graphics that you are not using. I have fallen in the trap of duplicating image layers only to find I have duplicated it a few times with a large image on each layer as 50mb each. This can cause issues with saving and sometimes crashes Photoshop so beware of unused or duplicated layers.