With the revolution of computers and the software to create graphics many designers think that designers think that good graphic design has declined since the 1990’s. Businesses have been able to buy the professional software to create professional graphics sometimes creating their own marketing literature or hiring a poorly trained designer. To be a good designer is much more than using the filters and shortcuts in the creative software, it’s more about natural talent with keen eye for details. Good design has declined but nether less there are still high quality designers in the field producing some beautiful works of art. Below are some really useful tips on creating professional looking marketing material for your business.
Keep focuses – don’t move the goal posts
Focus on why you are creating your marketing literature, which the intended audience is and what you are trying to achieve. It is important to keep sight on your goals and the actions you want from the piece.
Design takes time and forward planning it won’t happen overnight, but some hard work and focus should create a professional piece. Draw out a plan, what is the main focus of the piece, consider say your home or a room, is it planned out so certain things go in certain places.
Design is exactly this, plan the piece every piece of content has its place. Once you start laying out the piece, adding the copy and imagery it doesn’t take long before the piece starts to take shape, use relevant photos if you have lots of photos use them quite small, single photos look better large grabbing the audience’s attention when they enter the page. Research has shown most readers focus on images when entering a page.
There are some great royalty free stock libraries online to find good professional photography without breaking the bank or budget.
Rules of design
Place the most important content on the top of your piece, least important down toward bottom of page in a descending order of importance. Keep headings clear and precise, sub headers smaller in type size. Stick to the rules of professional designs, only 3 fonts per page.
If you apply these rules your marketing literature will not only look professional but do the job it is intended for.