This article will help those websites using the powers of WordPress in the backend. WordPress open source created a revolution for website owners and editors alike to have the ability to update the website using a backend content management system. Some of these tips will help even a non WordPress site, the seo plugin’s however can only be used in WordPress.
Firstly seo is not for the in patient creatures, it takes time to get a page ranked in the top engines, these tips alone will not get your site onto page one but will however get your site moving in the right direction. On page seo is extremely important part of seo, before beginning the long haul work of link building techniques.
There are many ways to seo your blog or website, by utilising the power of WordPress Plugins it can easily be accomplished even for the seo newbie’s. Tread carefully there are lots of WordPress seo plugins to choose from making the right decision is important.
All businesses know the potential of seo but running a day to day business your focus is the day to day work and seo is often on the back burner. Some business hire seo consultants to take on the role and produce great results due to the time they spend on seo but costs are high and can run into many months of seo work to get the website ranked well. If you are looking to complete daily tasks yourself this article is just for you. Just to get things straight this article won’t get your site number one over night, but it will give you a brief look at the ways seo can be applied to your site or blog.
Basic on site WordPress seo
Changing your permalinks is the very first step in on site seo, in basic format the permalink is the url you see in your web browser hence permalink, permanent link. To change these go to your WordPress backend, click settings>Permalinks>
You can choose one of the “common” structures or enter your own url in the “Custom structure” field using the structure tags. The default permalink is ?p=<postid>, is not very seo friendly or easy to remember, so I prefer to use http://mydomain.com/post-title/ for example.
WWW vs non-WWW
Search engine look at sites with no www or a www very different to make your domain seo friendly go to go to the WordPress general settings, under Settings → General changed the domain name website field to include the www. You will also need to do this in your Google webmaster tools in settings → Preferred domain, decide which you would like to use and stick with it don’t change it.
To find what users are searching for isn’t a guessing game, Google offers a free keyword tool for this so business can find there targeted keywords. Look at keywords which are med or low competition before embarking on a lengthy seo campaign.
Optimise your page titles
Once you have found your keywords, add these to the relevant pages or posts on your site, the page title is the most important aspect of on page seo. The title tag is the title which appears in your browser window.
Add your chosen keywords within your body copy, not over use but add a few and maybe even link these to the relevant pages on the site to create internal links for Google.
Create anchor links using your chosen keywords, this is especially important when creating an external backlinking campaign.
Customise Image Titles and Alt-Tags
Naming your images with SEO keywords will bring in lots of traffic from image searches performed on search engines. Try to use keywords in your image names and captions.
Keywords in urls
Whether in WordPress pages, posts or straight html pages using your keyword within your page urls is of great benefit to seo friendly urls.
Create a sitemap of you site, this will include all the pages and links to each page on your site or blog. XML sites also tell Google when your site has been updated, create one and upload it to your Google webmaster tools.