Exhibition events offer your business the perfect solution to meeting potential customers face to face. Majority of these customers have paid an entree fee and will therefore be in mood to negotiate or buy. An annual exhibition can bring in the highest return on investment if you follow the simple rules.
Where do I find a suitable exhibition?
Firstly find out the service or industry you wish to exhibit, search the closet city or town for exhibition or trade show. Most will be online where you can book your space if in doubt give them a call. A locallarge format printing services business may be able to help if you can’t find a suitable trade show close by.
Will my potential customer base visit the show?
Most importantly do your customers visit the show, call the trade show organiser and ask the targeted audience if they fit the bill you are booking the right show.
Inform potential customers you are exhibiting?
Be prepared to roll your sleeves up now, email current customers on your database producing a mail out or e-blast. (A marketing agency can provide this service or a good graphic designer).Tell them you are exhibiting and send them an enticing offer if they attend, get hold of a database and e-shot potential customers with your offer. Write article and post them on useful sites related to the industry.
What type of stand do I choose?
Very expensive you the business are responsible for everything with the space including carpet, wall finishes, stands, and lights and branding board. Unless you have a pre-designed stand this option is not worth taking because of costs involved and time.
This includes a basic structure from which you can sell and promote your services; the standard height is 2.4/2.5 metres. Basic Shell Scheme stands all look the same to make yours stand out you will need to design roller banners and pop-up stands to have an impact.
Top tips for purchasing your roller banners stands graphics:
Will you re-use your banners or a one off stand?
Would you like to change the graphic in the future for other exhibitions?
Is the height right for the shell scheme stands?
Don’t buy cheap, make sure the banner can be rolled and un-rolled several times if you need to use it repeatedly
Is there a warranty?
Costs, do they include design artwork (additional costs involved hiring a graphic designer)
Sticking to these rules will ensure that your stand will not only be cost effective but displayed to the correct target audience for you chosen industry.